Better than kibble, I've run a test with researchers at 2 universities near me. They granted us dogs and cats, out of the top three selling brands of kibble, out of 50 tries, both the cats and dogs went to the beyond meat 49-50 and 47-50 respectively, few changes and they can takeover the very weak dog food market.
I just had a picture of Charlie and Warren walking back to their lockers in a towel after the sauna, dragging grey haired balls behind them on the floor like 4 shar-pei dogs on a leash.