We're a few days out from URBN's upcoming earnings report. Some things to think about

We're just a few days out from Urban Outfitters Inc (URBN) reporting earnings. Lets take a look at how the stock is doing.

Analyst opinions suggest Urban Outfitters Inc will report an EPS (earnings per share) of $0.70, GAAP Estimate of $0.69, on revenue of $1.18B. Over the last 90 days, analysts have lowered estimates 9 times without raising them.

Bulls will want to hear that the company beat the analysts' estimates and that the beat is on unexpectedly higher revenues. They'll also want the company to paint a picture that leads analysts to conclude this is just the start of an robust growth story that will play out in the following quarters.

On the other side of the fence, URBN bears will be looking for the opposite. They want the EPS to underperform analysts' expectations and to be strong a signal of the company's decline in coming quarters.

If you're new to playing earnings reports, it's important to be aware that sometimes the majority of a stock's price movement can be caused by a change in the analysts' estimates based on the Q&A from the conference call with management discussing the earnings report, rather than from the earnings report itself. The more of these moves you watch, the better you'll recognize the signs over time.

Shares of URBN were trading at $22.29 as of August 15. Over the last 52-weeks, shares are down -45.67%. A larger percentage here can mean investors have a stronger bullish or bearish outlook on the stock.