NFLX shares moved up 5% today. A look at what's happening:

Netflix Inc (NFLX) is trading 5% higher at $232.48 today. Shares of the stock are flying high overhead other names in the space on what is turning out to be a bright day for the Communication Services sector. The market is undergoing a significant macro move (2.64%) which could be a factor in the stock's movement.

• Netflix launches ad-based subscription plan
• Analysts at Morgan Stanley maintain an Equal Weight on streaming giant Netflix Inc. - The potential earnings lift from introducing an ad-supported tier and paid sharing remain unknown.
  
  
  The share price could be moving in preparation for the upcoming earnings call on October 18.
  
  Netflix Inc has been trading between a 52-week high of $700.99 and a 52-week low of $162.71. The stock has a market cap of $103 Billion.
  
  Netflix is the world's leading streaming entertainment service with over 195 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
  
  

Headlines

Netflix to launch cheaper $11 monthly plan - with ads
The Australian Financial Review 10-13-22

Netflix to debut subscription with ads
Channel NewsAsia 10-13-22

Netflix with ads: Pricing and features
Techtelegraph 10-13-22

Netflix launches £4.99 package with adverts in major subscription change
Liverpool Echo 10-13-22

Netflix launching cheaper ad-supported platform in November for $6.99
NBC News 10-13-22

As you can imagine, the internet had a few things to say about the price move. Here's a few choice comments from the Reddit Traderverse™:

ImmediateShape4204 - 21 upvotes - source
I have 30% vs 25% but whatever. $MSFT is down 33%. $TSLA is down 40%. $META is down 62%. $NFLX is down 63%. $GME is doing pretty good against some of those "blue chips". Full disclosure I'm long shares at a 30$ average I bought opex Nov 30$ calls. This thing will explode soon IMO.

MooningMoons - 7 upvotes - source
10k in SPX puts 5 3000P 11/18 and 1 3300P 11/11. With some meta and nflx puts. Should be a good day.

VisualMod - 6 upvotes - source
**Ban Bet Created:** **/u/Cathie_D_Wood** bet **NFLX** goes from **230.11** to **218.0** before **2022-10-27 14:43:34.592500-04:00** Their record is 5 wins and 0 losses. ---- ^[LEADERBOARD](https://www.reddit.com/r/wallstreetbets/wiki/banbets/) - ^[FAQ](https://www.reddit.com/r/wallstreetbets/wiki/banbets/#wiki_faq_.26amp.3B_commands)

noicedeb8r - 3 upvotes - source
Wow that pump on NFLX I got out of them puts at 212 perfectly

e10n - 3 upvotes - source
Let’s go NFLX. Cheap puts incoming.

labormarket - 2 upvotes - source
given pepsi beat, that bodes well for nflx no?

cyclingpainter - 2 upvotes - source
Nflx calls were 10x

Magamutt - 2 upvotes - source
thats why i have nflx calls lmao

parsley_lover - 2 upvotes - source
NFLX behaves like a semi-meme stock.

osendze - 2 upvotes - source
We shorting nflx here or what?