BBBY shares rose 34% today. Here's what's going on:

Bed Bath & Beyond (BBBY) is trading 34% higher at $10.95 today. The stock is rocketing upwards today on a wave of meme stock buying, that some are saying is beginning to fade. The embattled retailer is outpacing peers in an otherwise mixed trading session, and a glum day in the consumer discretionary sector.

Bed Bath & Beyond has been trading between a 52-week high of $30.14 and a 52-week low of $4.38. The stock has a market cap of $876 Million.

Bed Bath & Beyond Inc. and subsidiaries (the 'Company') is an omnichannel retailer that makes it easy for its customers to feel at home. The Company sells a wide assortment of merchandise in the Home, Baby, Beauty and Wellness markets.

The internet has it's opinions about the price move. Here's a few choice comments from the Reddit Traderverse™:

OhGodThisGuy - 34 upvotes - source
BBBY $35 in the Abu Dhabi market carpet exchange

coolbrandon101 - 34 upvotes - source
BBBY to the moon I don’t want to hear another thing all damn day

Psymonthe2nd - 31 upvotes - source
BBBY apes, good news. I am a whale that has come to buy as much BBBY as possible. And by whale, I mean I weigh 400 lbs and have $400 in my bank account.

Campbell27 - 31 upvotes - source
People who are still bearish on BBBY are mad weird, the stock is still cheap, instead of hating why not join in and surge this mf, people hate to see other people winning, a lot of salty mf in here, BBBY till I fucking die

kethius - 24 upvotes - source
Lmao this is what I love about WSB. I’m sure these short guys are sitting there like seriously? GME and now f’ing BBBY?!

ArsonDub - 22 upvotes - source
BBBY up 40% on the tik tok cringe exchange

liblablub - 22 upvotes - source
People who are hating on BBBY are some salty mothefuckers lmao

Campbell27 - 22 upvotes - source
BBBY might hit 17 today

NewHome_PaleRedDot - 21 upvotes - source
How I know BBBY is still early (besides the fact it’s below RC’s buy-in)? So many accounts on here keep saying it’s about to drop.