DTC up 29%. Here's why:

Shares of Solo Brands Inc - Class A (DTC) are trading 29% higher at a price of $6.15 at the time of this writing. The stock is seeing shares prices rise as investors begin to see the embattled consumer retail sector as a bargain. Additionally, the stock is a strong short squeeze candidate as well.

Solo Brands Inc - Class A has been trading between a 52-week high of $23.39 and a 52-week low of $3.66. The stock has a market cap of $193 Million.

Solo Brands, headquartered in Grapevine TX, develops and produces category creating lifestyle products that help customers produce lasting memories. Through a disruptive and scaled DTC platform, Solo Brands offers innovative products directly to consumers primarily online through four lifestyle brands – Solo Stove firepits, stoves, and accessories, Chubbies premium casual apparel and activewear, Oru Kayaks, origami folding kayaks that can be assembled in minutes, and Isle paddleboards, the original and one of the fastest growing online US retailers of paddle boards.

As you can imagine, the internet had a few things to say about the price move. Here's a few choice comments from the Reddit Traderverse™:

kyleL2P - 12 upvotes - source
Congratulations, you're better at stock split accounting than the DTC and most brokers.

PopipoNumber1 - 9 upvotes - source
Feeling good with DTC and BBBY

thewildlings - 6 upvotes - source
DTC

nakaabioma - 4 upvotes - source
Just hop on $DTC

Bright-Policy-8079 - 2 upvotes - source
Flip it over to DTC, it's the next one bro

Dazzling_Formal_6756 - 2 upvotes - source
Yo my 1 dollar and 4 dollar calls made me 79 dollars! Took that and bought a 8/19 5$ C on DTC for 67 bucks and turned that 67 piece into a 88 piece. If this pays out I'm going back to BBBY with my boy RC and grabbin some crazy Jan '23 calls

Lettiin - 2 upvotes - source
Anyone in DTC calls right now?

planks4cameron - 1 upvotes - source
$DTC en fuego. Still trading near/below liquidation prices despite positive cashflows.

Damian_Cordite - 1 upvotes - source
DTC rally starting?

_subgenius - 1 upvotes - source
Not trying to piggyback it into a thing but some guy said DTC and I went with it and that little bitty up 21% today