Hold on to ya butts. AMZN's earnings report drops next week.

Amazon.com Inc (AMZN) is going to report earnings on July 28. Here's a few things you should know about before the report drops.

An EPS (earnings per share) of $0.12 on Revenue of $119.16B is expected to be reported by Amazon.com Inc, according to analyst consensus. Over the last 90 Days, there have been 30 downward revisions and none upward. 

Bulls will want to hear that the company beat the analysts' estimates and is set to grow in coming quarters. Just as important as the earnings report, is the company's future.

There are two primary things that AMZN bears will be concerned with. The first is that the reported EPS underperformed the estimates of analysts. Stocks respond unfavorably to that news. The second is that the report outlines a negative growth story for the stock in the coming quarters.

Whether you're a bear or bull you'll want to be aware that occasionally a stock's price movement is caused by the analysts' estimates, rather than from the earnings report itself. As you see more of these, you'll begin to notice patterns in the runup and rundown of the stock's price.

Share price moves can have an impact on existing shareholder sentiment. As of July 20 shares of AMZN are trading at $118.22. Over the last 52-week period, the price is down -37.15%.