We're a few days out from HOLX's upcoming earnings report. Some things to think about

Hologic Inc (HOLX) is reporting earnings on July 27. Lets zoom in on how the stock is performing.

Analysts are estimating Hologic Inc will report an EPS of $0.70
EPS and a GAAP Estimate of $0.42 on Wednesday.

If you're a HOLX bull you'll want to hear that the company beat the analysts' estimates and is set to grow in coming quarters. Just as important as the earnings report, is the company's future.

HOLX bears will be listening for news that the company underperformed the analysts' estimates. After that they'll want to hear about a negative growth story that frames the company's future as one of deceleration or even decline in revenues over the following quarters

If you haven't traded too many earnings reports, it's important to be aware that sometimes the majority of a stock's price movement can be caused by the analysts' estimates, rather than from the earnings report itself. As you see more of these, your ability to recognize one or the other will improve.

Share price moves can have an impact on existing shareholder sentiment. As of July 19 shares of HOLX are trading at $69.95. Over the last 52-week period, the price is down -13.68%.