Shares of Purple Innovation Inc (PRPL) are trading -11% lower at a price of $3.055 at the time of this writing. While the Consumer Discretionary sector is having a mildly pessimistic day in general, the company is floundering behind it's peers.

Purple Innovation Inc has been trading between a 52-week high of $24.73 and a 52-week low of $2.69. The stock has a market cap of $253 Million.

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. Purple designs and manufactures a variety of innovative, premium, branded comfort products, including mattresses, pillows, cushions, frames, sheets and more. Its products are the result of over 25 years of innovation and investment in proprietary and patented comfort technologies and the development of its own manufacturing processes.

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