We're just a few days out from 1-800-Flowers.com (FLWS) reporting earnings. Lets take a look at how the stock is doing.
Analysts think 1-800-Flowers.com will report an EPS (earnings per share) of
-$0.25, GAAP of -$0.25, on revenue of $486.81M.
Bulls will want to hear that the company beat the analysts' estimates and that the beat is on unexpectedly higher revenues. They'll also want the company to paint a picture that leads analysts to conclude this is just the start of an robust growth story that will play out in the following quarters.
Meanwhile, out of a dark cave, FLWS bears will lumber into the light. They'll want to hear that the company underperformed the analysts' estimates and is set to decline in coming quarters. The less rosy the report, the happier bears will be.
If you haven't traded too many earnings reports, it's important to be aware that sometimes the majority of a stock's price movement can be caused by the analysts' estimates, rather than from the earnings report itself. As you see more of these, your ability to recognize one or the other will improve.
Shares of FLWS were trading at $9.1 as of August 24. Over the last 52-weeks, shares are down -74.52%. A larger percentage here can mean investors have a stronger bullish or bearish outlook on the stock.