Betteridge's Law of Headlines. UA is a Walmart brand.

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I think the bigger issue is that Under Armour's marketing department was woefully not up to the task. After the Dubs 2022 title and the USA olympics win last summer, it took UA forever to bring stuff to market. When a Nike player wins something, that shit is in the stores in 15 minutes.

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Bad bets on some endorsements, Cam Newton and that ballerina??? No new designs, their brand lacked a story, 90% of their merch is just a massive UA logo. Nike just copied their branding and out muscled them with bigger marketing budget. UA needs to stay niche, give up competing with Nike and Adidas, try to compete against No Bull, ON and Hoka.

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There was a huge Under armor sale a couple of years ago, and I stocked up. I thought I was cool AF with a whole UA wardrobe. My GF told me UA was lame. Nowadays, I've noticed that many immigrants and older people wear Under Armour at the gym; it's a boomer brand now, she was right =(. PS: I'm a minority, I'm not trying to be racist, most immigrants just aren't hip/trendy

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Kevin plank is the problem. Is he still under investigation by the fbi for fraud? This dude has ruined UA and turned it into a meme. At one point, nikes biggest competition to the biggest let down. Who knew you could fuck up a clothing and shoe company this bad.

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I bought their shoes religiously for working out the last pair lasted only 6 months finally moved to ON… I still wear a ton of UA gear though but def agree its been sort of a lost decade for them

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I do. Nike is for uh..more urban people, Addidas is for Europoors and soccer players. Reebock is a joke. UA just fits me well and looks good IMO

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Disagree but only because I love my UA socks. 🧦

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I’m decked out in UA gear /sadface

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