Bogleheads when you buy GOOG at 17 P/E

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L E V E R A G E E V E R A G E

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P/E only at 27

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O P E N

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Warning, chatgpt analysis : |Person|Role|Sep 1, 2025 (est.)|Now (Sep 16, 2025)|Δ (Now − Sep 1)| |:-|:-|:-|:-|:-| |Anthony Li Hsieh|Executive Chair/CEO/Pres.|1,493,677 (≈143,677 direct + 1,350,000 via JLSSAA Trust)|143,677 (direct)|−1,350,000| |Jeffrey M. DerGurahian|Chief Investment Officer|6,761,208 (918,239 direct +5,842,969 via CDG Financial LLC)|7,167,664 (1,324,695 direct + 5,842,969 indirect )|\+406,456| |Gregory Smallwood|Chief Legal Officer|164,308 (direct)|211,589 (direct)|\+47,281| |Dominick E. Marchetti|Chief Digital Officer|Common not shown in docs; awarded 2,000,000 PSUs + 146,370 RSUs (contingent, not common)|Common not shown; awards outstanding as granted|—| # What the filing actually shows * The 1,350,000-share sale was **pre-scheduled under a Rule 10b5-1 plan** adopted **Nov 20, 2024**. That means trades execute automatically per a preset schedule/parameters, not ad-hoc. * The shares were sold **by the JLSSAA Trust** (where Hsieh is trustee) at a weighted-avg price **$4.6128** on **Sep 15, 2025**. After that, the trust held **0** and Hsieh still held **143,677** shares **directly**. * Based on those numbers, he sold \~**90.4%** of what he held immediately before the trade (1,350,000 out of 1,493,677), leaving \~**9.6%**. # Why might a CEO do that? (general, non-speculative reasons) * **Pre-set liquidity/diversification:** A big 10b5-1 program often aims to diversify concentrated wealth or fund other ventures without timing the market. (The plan adoption date well before the sale supports this.) * **Trust/estate moves:** The seller was a **trust**; trustees routinely rebalance, meet distribution needs, or simplify estates. * **Administrative constraints:** 10b5-1 plans are commonly used to avoid trading-window/insider-info issues by automating sales long in advance. # What it does not prove * It does **not** tell us his personal view on near-term prospects. A 10b5-1 sale, especially via a trust, doesn’t inherently signal bearishness. The filing contains **no** stated rationale beyond the plan details and mechanics.

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Yes, people are getting mortgages AND help - i. e. maids and pool boys. They're searching for combo deals on mortgages that give you household help.

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Look at the P/E ratios though

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Give me an E

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What does B E B O spell?

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1pm e

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