Generations Bancorp is the bank's holding company of Generations Bank, established in 1870 as Seneca Falls Savings Bank—a New York chartered mutual savings bank. In 2012, the bank’s name and the insurance agency’s name were changed to Generations Bank and Generations Agency respectively. For 150 years, Generations has partnered with businesses, municipalities and residents across the Finger Lakes Region and Western New York to offer banking, insurance, and investment services. Founded in 1870 and headquartered in Seneca Falls, Generations serves the community from 10 retail locations in Seneca Falls, Auburn, Union Springs, Waterloo, Geneva, Phelps, Farmington, Albion and Medina. In addition to traditional business and consumer deposit services, Generations focuses on residential mortgages, as well as manufactured home, automobile, home equity, commercial, non-residential real estate and construction loans. The organization also serves the broader needs of the Finger Lakes area and Western New York through its insurance business, Generations Agency and financial planning and brokerage services offered by Generations Investment Services.