e.l.f. Beauty stands with every eye, lip, face and paw. This deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of its namesake e.l.f. Cosmetics brand since 2004. With the addition of pioneering clean-beauty brand W3LL PEOPLE and launch of the lifestyle beauty brand Keys Soulcare created with Alicia Keys, the Company continues to strategically expand its portfolio with brands that support its purpose and values. The family of Company's brands is available online, and across leading beauty, mass-market, and clean beauty specialty retailers.