Yep!! I've talked with a couple of people who noticed the same virality of the campaign and thought there was potential for $GAP to pull an $AEO, so dug in some more to see if this thought made sense

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https://preview.redd.it/56y4siwtxhpf1.jpeg?width=1206&format=pjpg&auto=webp&s=5ca546e27e21fee949cb8087331d8f1a0f13392a once the hole is dug you gotta find diamonds.

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I hear they got buried. Something about a rose garden. Strange though. Everybody would see if someone dug there, right?

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