It's not about volume. They want their share price to be low because Netflix is a household name everyone knows but their share price is out of reach to Joe Scmowe managing his 401k. So they want him to buy Netflix in hopes that it will boost their stock price. And it's not the worst idea ever. That gamestop documentary was produced by Netflix. If dipshits will pump fake meat just because they can afford it, why not Netflix?
edit: They think if they lower the price people will just buy the company just because. And it's not unreasonable for them to think that with the rise of retail traders and smart phone usage that accompanies it. In the old day, it used to be that a CEO never wanted their share price to go above 1,000 (except Warren Buffet who is famous for doing the opposite). That sentiment reflected the majority of people who bought and trade stocks. Then came ETFs. A new dawn is approaching.
Ted Faro was the character's name from Horizon Zero Dawn who became the world's first trillionaire and innovator who brought the machinesto market. We're not far off.