Avianca Holdings SA engages in the provision of air transport services. The company offers passenger airlines, cargo airlines, loyalty program, as well as related activities including tourism, engineering, and specialized maintenance services. It operates through the Air Transportation and Loyalty segments. The Air Transportation segment corresponds to passenger and cargo operating revenues on scheduled flights and freight transport, including flights operated by other airlines under code-sharing agreements. The Loyalty segment refers to the traveler program for the firm's frequent passengers. The company was founded on October 5, 2009 and is headquartered in Panama City, Panama.