To be frank, I don’t think that outage cost them as much as you think it did lol. I spoke with folks that merely shrugged it off “eh, it happens”. And it was long enough ago now, I think people forgot it happened haha.
As you said, things change. Sure CS has an alert only option, but they have plenty of offering to go on top of that. And they will offer good prices to get new customers in a competitive situation.
Unusual Onion is right, you certainly don’t get fired to ponying up for crowdstrike.